The Sponsor’s Toolkit
Kim Skildum-Reid
Marketing guidebook providing recommendations, guidelines and key concepts for developing a successful sponsorship program. Includes chapter objectives, case studies, questionnaires, example documents, bibliography, list of resources, index and accompanying CD-ROM. Forewords by John Blyth, Vice President of Public Affairs, McDonald’s Australia, and Bob Heussner President of GM Event Works. Skildum-Reid is a consultant in sponsorship strategy with 17 year’s experience. Grey is Vice President of Marketing and Strategic Alliances of the US fund for UNICEF.
Referral fees from book sales help support this site!
More Books on Abuse at Powell's
Visit the Best Interests Bookshelf at Powell's.